Product Ingredients

Did you know the first ingredient listed on a product is most likely to be the most used ingredient in the product???

 'As per The Fair Packaging and Labeling Act, the listing begins with the ingredient present in the largest concentration (typically water, oil and other vehicles) and moves downward, often ending with trace elements. You shouldn't expect an active ingredient to be in the first or second spot, but if it is near the end of a long list, it is most likely present in a very small amount. Admittedly, some active ingredients, such as estrogens, work in trace amounts, but many require a reasonably high concentration to be effective. For example, vitamin C (L-ascorbic acid) has to be at least at 10%, and alpha lipoic acid at least at 1%. The position of the ingredient on the list can give you at least a rough idea if its concentration is sufficient. Of course, it is always best to call the company and ask them to provide the exact concentrations.'

source: http://www.smartskincare.com/ingredients/ingredlistsecrets.html 

Conclusion: Always try and stick to products that have aqua/water as the first ingredient

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