Saturday, 25 February 2012

UK Product Spotlight | As I Am™


Before you all get ready to give me a good talking to, yes I know that As I Am is an American brand, however, our lovely supplier of all things amazing Gidore , recently announced that they are now retailers of this yummy and enticing brand, which has thus far been highly spoken of.

One thing I love about Gidore is their commitment to selling high quality and results driven products. They aren't your average retailer and you sure won't find a tub of nastiness on their site. 

Right well back to this brand then, for one 'As I am' comes from the same family of products as Keracare and is a part of the Avlon group, the brand caters specifically to curls, coils and kinks within the type 3b/c and type 4 hair band. 

Don't quite understand hair typing? 

Hair typing refers to the amount of texture hair has. Naturally straight hair is Type 1, loose-wavy hair is type 2, curly hair is type 3 and coily hair is type 4. In the case of types 3 and 4, the sub-classificatiions from a - c, are based upon the diameter of the curl or coil. For instance a type 3a curl may have the diameter of a nickle, a 3b, like a dime. Type 4, which is very typical among African descent people, ranges from the diameter of a pencil eraser (4a), to the diameter of an ink pen spring (4b), and even smaller than that, (4c)

Here's a chart that puts 'hair typing' into perspective

Finally, As I Am products all fall into the 4.5 - 6.5 pH category and are available for US and UK purchase. I'll definitely want to give some of their products a try when I'm further into my transition. Have you tried any of them? Let a girl know!

Top left- Conditioners
As I Am Hydration Elation A deep-down rich penetrating, hydrating and fortifying treatment.
As I Am Leave-In Conditioner The vital first step in styling to keep tangles away and provide a great foundation for natural styling.

Top right- Moisturisers
 As I Am DoubleButter Cream The power-packed rich emollient blend with the finest array of natural butters and organic oils. It gets the job done.
As I Am CocoShea Spray Coconut Oil & Shea Butter combined via submicron technology for amazing shine and manageability.
As I Am Moisture Milk For hair that craves added daily hydration. Loaded with some of nature’s best emollients.

Bottom right- Stylers 
As I Am Curling Jelly A wonderful Curling Jelly to give hi-definition coils and curls, with buoyancy and vibrancy.

As I Am Twist Defining Cream Made especially for highly textured hair with nurturing natural oils. Get shiny smoothness for your twists.
Bottom left- Cleansers 
 As I Am Cleansing Pudding A rich sulfate-free creamy moisturizing beauty bath for your hair! 
As I Am Smoothing Gel “Lay down and stay awhile”. For your hairline or anywhere you desire sleekness.

As I Am Curl Clarity Shampoo Remove old, dulling residue and make a fresh clean start, but without dehydrating your hair.


Avec amour...

edF ❥


2 comments:

  1. Replies
    1. Hey hun, you can get it from www.gidore.com! I'm mega excited about being able tot try it sometime too! x

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x Fi